Applying Cinematic Techniques to Data Storytelling with Angelica Lo Duca

As data continues to shape decision-making across industries, the ability to communicate insights effectively has never been more critical. While traditional data presentations focus on charts and numbers, the real power lies in transforming data into engaging narratives that resonate with audiences.

This talk introduces a novel approach to data storytelling inspired by the structure of films and novels. Attendees will explore building a narrative framework that captivates and persuades, using proven storytelling techniques to make data-driven stories more engaging, memorable, and actionable.

• The Art of Data Storytelling: Why narratives are more potent than raw data and how they drive better decision-making.

• Building Blocks of a Data Story: Understanding the hero, the sidekick, the antagonist, and the central conflict in a data-driven narrative.

•  

  Structuring Your Story for Maximum Impact: How to apply the Three-Act Structure used in screenwriting to organize data insights effectively.

•  

  Delivering Your Story: Adapting narratives to different audiences and ensuring lasting impact.

  This session is ideal for data analysts, developers, engineers, architects, and anyone looking to elevate their storytelling skills and make their data presentations more engaging and influential.

   

   

   

   

Angelica Lo Duca Bio

Angelica Lo Duca, PhD, is a researcher at the Institute of Informatics and Telematics of the National Research Council, Italy. She is also an adjunct professor of Data Journalism at the University of Pisa. She has published over 60 scientific papers at national and international conferences and journals. She is the author of the book Comet for Data Science (Packt Publishing Ltd, 2022), co-author of Learning and Operating Presto (O’Reilly Media, 2023), Data Storytelling with Altair and AI (Manning Publications, 2024), and Become a Great Data Storyteller (Wiley, 2025).