Product management is a notoriously difficult role as it straddles the business and R&D side of the company and involves aligning a significant number of stakeholders around the prioritization of the work. Traditionally, most product management activities were conducted in a qualitative fashion, relying on the opinions of customers, stakeholders, and the product managers. With the emergence of fast feedback loops with products in the field due to DevOps, the large amounts of data available and the role of AI, we can evolve product management activities to be much more focused on data driven decision making and experimentation. The talk presents the trends underlying the changes in product management, the practices that allow us to exploit these trends, and the resultant increase in effectiveness of R&D when applying these practices. The talk is based on a decade long collaboration with 15+ global software intensive systems companies in the context of the Software Center (www.software-center.se).
Jan Bosch Bio
Jan Bosch is a professor at Chalmers University of Technology in Gothenburg, Sweden and director of the Software Center (www.software-center.se), a strategic partner-funded collaboration between more than 15 large European companies (including Ericsson, Volvo Cars, Volvo Trucks, Saab Defense, Scania, Siemens, and Bosch) and five universities focused on digitalization. Earlier, he worked as Vice President of Engineering Process at Intuit Inc where he also led Intuit's Open Innovation efforts and headed the central mobile technologies team. Before Intuit, he was Vice President and Head of the Software and Application Technologies Laboratory at Nokia Research Center, Finland. Prior to joining Nokia, he headed the software engineering research group at the University of Groningen, The Netherlands. He received a MSc degree from the University of Twente, The Netherlands, and a PhD degree from Lund University, Sweden.
